What is the difference between Mastering Retention & Engagement and Product Growth Foudations? Should I take one before the other?
Product Growth Foundations (FKA Growth Series) is a great course to start with if you own a wide range of work across the growth model. If you are focused on improving retention, engagement, activation, or resurrection, then take Mastering Retention & Engagement. While it isn’t a requirement to take Product Growth Foundations first, we recommend it if you want a broader foundation of growth, including retention and engagement.
Mastering Retention & Engagement goes deeper into retention inputs: How to measure them, what retention should look like for a product like yours, and different strategies and tactics to improve retention. It’s a deeper discussion of one of the key topics introduced in Product Growth Foundations. We recommend product managers and marketers to take this course because strong retention is the engine of success for any growth model.