How are the growth courses, like Growth Strategy or Product Growth Foundations, different from each other?

Product Growth Foundations (FKA Growth Series) and Growth Strategy (FKA Advanced Growth Strategy) cover frameworks and tools relevant for all growth practitioners, whether they have more functional experience in marketing, product, or engineering projects.

The Mastering Growth Marketing (FKA Growth Marketing) course goes deep into the problems marketers tackle specifically, like optimizing paid media, measuring the performance of their marketing portfolio, and developing life cycle strategies.

If you’re new to growth frameworks, the Growth Series (FKA Product Growth Foundations) gives a broad overview. Growth marketers tackling marketing-specific challenges should take the Mastering Growth Marketing course.


Product Growth Foundations (FKA Growth Series)

Product Growth Foundations (FKA Growth Series) provides a foundational understanding of growth, plus the systems and frameworks that can help your product grow.

  • Skills You'll Learn:
      • Retention & Engagement: Define use cases and retention metrics, analyze retention, and scope habit-building strategies.
      • Acquisition: Understand different types of growth loops, identify which ones work for your product, and build an acquisition strategy.
      • Monetization Strategy: Identify how your monetization strategy enables or disables growth, and analyze it for improvements.
      • Growth Models: Use qualitative and quantitative models to answer, "How does our product grow?" and prioritize efforts and goals.
    • Ideal For:
      • Product builders (such as PMs, marketers, designers, engineers, data analysts, etc.) who are new to growth.

Growth Strategy (FKA Advanced Growth Strategy)

Growth Strategy (FKA Advanced Growth Strategy) focuses on building and communicating a holistic growth strategy and identifying opportunities to evolve your growth trajectory.

  • Skills You'll Learn:
      • Understand different types of micro-loops and how to identify them for different types of products.
      • Build a qualitative growth model to answer, “How does our product grow?”
      • Build a quantitative growth model to analyze different growth loops, scenarios, and goals.
      • Improve your growth loops by diagnosing problems early at various steps in the loop.
    • Ideal For:
      • Growth leaders on a lead, director, or VP career track (6+ years of experience recommended).
      • Teams building complex systems of compounding growth.

Mastering Growth Marketing (FKA Growth Marketing)

Mastering Growth Marketing (FKA Growth Marketing) helps you build and evolve a growth marketing strategy across a diverse portfolio of channels and strategies to drive meaningful outcomes in your growth model.

  • Skills You'll Learn:
      • Evaluating channels, metrics and measurement, strategy, and optimization.
    • Ideal For:
      • IC channel owners, managers, and early-career leaders looking to strengthen their growth marketing portfolio.
    • Course Outcomes:
      • Many growth marketers begin their careers in roles with a narrower scope, encompassing just a few of the components that make up growth marketing. For example, some start out by owning just one channel like email, leading cross-channel paid strategy, or focusing on one objective like acquisition. Yet, driving the most impact out of your growth model requires the ability to leverage a diverse portfolio of channels, campaigns, strategies, and tactics.
      • Learn how to stand up and develop a growth marketing strategy to achieve next-level outcomes for your business.

If you’re new to growth frameworks, the Product Growth Foundations (FKA Growth Series) gives a broad overview. Growth marketers tackling marketing-specific challenges should take the Mastering Growth Marketing course.