Should I take Marketing Leadership or Marketing Strategy

Both courses focus on the skills you need to be a successful marketing leader. If you want to learn about the people and organizational management aspects of being a marketing leader, you should take Marketing Leadership. If you want to learn about how to build a marketing strategy across all different types of marketing, you should take Marketing Strategy.

The Marketing Leadership course is focused on developing a cohesive strategy for managing your team, processes, and yourself as a leader. You’ll learn about marketing finances, building a team, and nurturing talent. This course is ideal for current and aspiring marketing leaders managing teams of cross-channel or domain marketers.

The Marketing Strategy course is designed to round out your domain experience by focusing on product launches, growth marketing, and brand strategy. It helps experienced marketers understand how to drive compounded growth by defining and executing strategies across the domains of product, growth, and brand marketing.