Marketing Courses: Which One Is Right for You?

Reforge's Marketing courses cover the major disciplines of modern marketing, from channel-level skills like paid social and influencer marketing to strategy and team leadership. The easiest way to choose is to start with the area you own today, then add the courses that broaden your scope.

Quick match

How the courses are organized

The Marketing courses follow three layers, which makes it easier to see where each one fits:

• Channel and discipline skills: Mastering Paid Social, Influencer Marketing Foundations, Brand Marketing Foundations, Mastering Marketing Attribution, and Mastering Marketing Technology
• Applied marketing roles: Mastering Growth Marketing and Mastering Product Marketing
• Strategy and leadership: Marketing Strategy and Marketing Leadership

Course snapshots

Mastering Growth Marketing

Build and evolve a growth marketing strategy across a diverse portfolio of channels and strategies to drive meaningful outcomes in your growth model. Many growth marketers start by owning one channel or one objective; this course helps you broaden that scope.

Best for: IC channel owners, managers, and early-career leaders looking to strengthen their growth marketing portfolio.

Mastering Product Marketing

Build influence and demonstrate impact by learning how to repeatedly deliver great products to market successfully, including launches and other go-to-market initiatives.

Best for: experienced product marketing managers in growth-stage tech companies, and PMs and marketers who own some or all of the traditional product marketing portfolio.

Marketing Strategy

Learn to drive compounding growth for your organization by defining and executing strategies across product, growth, and brand marketing, including cross-domain strategy.

Best for: experienced marketers and marketing leaders seeking frameworks and tools across product, growth, and brand marketing.

Marketing Leadership

Learn to develop and evolve your team, processes, and relationships to deliver stronger marketing outcomes as your company scales.

Best for: current and aspiring marketing leaders managing a team of cross-channel/domain marketers

Mastering Marketing Technology

Gain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems.

Best for: marketing and growth leaders who want to understand better and manage their marketing systems, as well as ICs who manage or work closely with martech

Brand Marketing Foundations

Increase your impact on the world of product and growth with the power of brand marketing.

Best for: early-career brand marketers looking to assemble their toolkit for advancing their career

Mastering Paid Social

An insider's playbook for driving and sustaining user growth on Meta Ads.

Best for: marketers, data scientists, PMs, brand managers, and growth engineers who want to drive awareness and sales on Meta Ads.

Mastering Marketing Attribution

Learn how to measure the effectiveness of your marketing efforts and determine what is and is not working, even as machine learning and AI continue to change the game.

Best for: managers, Directors, and VPs of Marketing and Growth at companies that are spending more than $1M in marketing across multiple channels (paid, owned, and earned).

Influencer Marketing Foundations

Learn how to expand beyond paid social ads and use influencer marketing to drive user acquisition.

Best for: marketing and growth teams who are looking for their next big distribution channel with influencer marketing and want to understand how to get started or expand their current influencer programs to drive more users and revenue.

Commonly confused

Mastering Growth Marketing vs. Marketing Strategy

Growth Marketing is about building and evolving a portfolio of channels to move your growth model, and it is aimed at channel owners, managers, and early-career leaders. Marketing Strategy is aimed at experienced marketers and marketing leaders and spans product, growth, and brand marketing together.

Marketing Strategy vs. Marketing Leadership

Strategy is about what you do across product, growth, and brand marketing. Leadership is about how you lead: developing your team, processes, and relationships as the company scales.

Mastering Growth Marketing vs. Mastering Paid Social

Growth Marketing looks across a diverse portfolio of channels. Paid Social goes deep on one channel, Meta Ads. Take Growth Marketing for breadth and Paid Social if Meta is a main driver of your growth.

Mastering Paid Social vs. Influencer Marketing Foundations

Paid Social focuses on Meta Ads. Influencer Marketing Foundations is about expanding beyond paid social ads to use influencers for user acquisition. They address different acquisition channels and can complement each other.

Mastering Marketing Attribution vs. Mastering Marketing Technology

Attribution is about measuring the effectiveness of your marketing and understanding what is working. Marketing Technology is about the systems that run your marketing. One is measurement, the other is infrastructure.

Mastering Product Marketing vs. Brand Marketing Foundations

Product Marketing focuses on delivering products to market through launches and go-to-market work, and it is aimed at experienced practitioners. Brand Marketing Foundations is an introduction to using brand marketing to boost product and growth impact.

Suggested paths

• Becoming a growth marketer: Mastering Growth Marketing → Mastering Paid Social or Influencer Marketing Foundations → Mastering Marketing Attribution
• Growing as a product marketer: Mastering Product Marketing → Brand Marketing Foundations → Marketing Strategy
• Moving into marketing leadership: Marketing Strategy → Marketing Leadership

Common questions

Where do SEO and experimentation fit?

Mastering Search & AI Optimization (SEO) and Mastering Experimentation are in our Growth courses article.

Is there an AI course for marketers?

See AI Growth and Mastering AEO in our AI courses article.

Is there a course for brand-new marketers?

Foundations-level courses in this category are Brand Marketing Foundations and Influencer Marketing Foundations. For a broader introduction to how products grow, see Growth Foundations in our Growth courses article.