Builder Courses: Which One Is Right for You?
Reforge's Builder courses build the skills that make product builders (PMs, designers, engineers, marketers, and more) more effective in any role: using data, listening to customers, communicating persuasively, and working with design and the business. Unlike the career-level courses in other categories, these are focused skill courses you can pick up based on the gap you want to close.
Quick match
| If you want to... | Start with |
|---|---|
| Get buy-in and alignment from leaders, teammates, and stakeholders | Mastering Storytelling |
| Use data to understand user behavior and make better decisions | Mastering Product Analytics |
| Get more value out of customer feedback | Mastering Customer Feedback |
| Work more effectively with designers and ship better experiences | Design Foundations |
| Understand business and finance concepts and how your work drives results | Business & Finance Foundations |
Course snapshots
Mastering Storytelling
Influence leaders, teammates, and stakeholders to build alignment.
*Formerly known as Storytelling for PMs.
Best for: early-to-mid career product builders and teams who are actively working on a product, initiative, or way of working that requires building alignment with leaders, teammates, or other stakeholders.
Mastering Product Analytics
Use data to understand user behavior and make better product decisions.
*Formerly known as Data for Product Managers and Product Analytics.
Best for: product managers who want to build data-driven decision-making through better use of data tools and insights. [Confirm against the course page.]
Mastering Customer Feedback
Learn to use the right customer feedback in the right way at the right time to drive meaningful decisions and business outcomes.
*Formerly known as Effective Customer Conversations and User Insights.
Best for: any product builders who need to better understand their users
Design Foundations
Understand designers, learn proven techniques for working with them effectively, and ship product users love.
Best for: product managers who work with designers day-to-day building software products with significant user-facing surface and who want to go beyond the generic “be a partner” advice.
Business & Finance Foundations
Demystify business jargon, build fluency in product-led and enterprise sales go-to-market motions, and connect the dots between your work, customer impact, and business results.
Best for: individuals and teams who are looking to up-level their business understanding.
Commonly confused
Mastering Product Analytics vs. Mastering Customer Feedback
Product Analytics is about using data to understand user behavior. Customer Feedback is about choosing and using the right feedback at the right time. Together they cover what users do and what they say.
Mastering Product Analytics vs. Mastering Experimentation
Mastering Experimentation, in our Growth courses article, focuses on setting up an experiment system and managing tests. Product Analytics is aimed at PMs building data-driven decision-making through better use of data tools and insights.
Design Foundations vs. Business & Finance Foundations
Both build fluency in an adjacent function. Design Foundations helps you understand designers and work with them effectively. Business & Finance Foundations helps you speak the language of the business and link your work to customer impact and business results.
Mastering Storytelling vs. the Leadership courses
Storytelling is a focused influence skill available to builders at any level. The Leadership courses in the Product, Growth, Marketing, and Engineering categories cover team and career leadership more broadly.
Name changes to know about
- Mastering Storytelling was formerly known as Storytelling for PMs.
- Mastering Product Analytics was formerly known as Data for Product Managers and Product Analytics.
- Mastering Customer Feedback was formerly known as Effective Customer Conversations and User Insights.
Suggested paths
- Becoming more data-driven: Mastering Product Analytics → Mastering Customer Feedback
- Growing your influence: Mastering Storytelling → Business & Finance Foundations
- Partnering across functions: Design Foundations → Business & Finance Foundations
Common questions
Are these only for PMs?
Not necessarily. The Builder category is aimed at product builders broadly, though some courses may have a specific audience. Check each course's audience details above.
Which course should I take first?
Pick the one that matches your biggest gap today. These courses stand alone and do not need to be taken in order.
Where do the core PM and growth courses fit?
See our Product and Growth courses articles. [Link to add.]